“Baked by Melissa” is a rapidly expanding phenomenon that sells a very specific type of food: bite-sized cupcakes. These cupcakes are available in varying flavors such as peanut butter and jelly or chocolate covered graham cracker. These adorable treats have been taking New York City by storm with walk-up locations on nearly every street corner!
The company started in 2008 when cupcake creator Melissa was released from her job in advertising. Melissa decided to pursue her baking passion when she began creating exotic cupcakes. Melissa wanted her customers to be able to sample all of her flavors, instead of just ordering one or two at a time. To fix this problem, Melissa created the bite-sized cupcake. This allows her customers to purchase and eat six cupcakes at one time without all of the calories.
The girls in Professor Cumming’s spring term class decided to investigate these tiny treats during their first evening in New York City. They sampled a variety of flavors like orchid, cinnamon, and tie-dye. Each girl finished their six-piece box before leaving the store. The girls concluded that Melissa’s delicious invention lived up to all the hype.